Аудитории
Создавайте full-funnel аудитории и запускайте их системно
Audience Launcher
0 выбраноСтратегия full-funnel таргетинга AdSpectr с оптимизированным workflow для максимального ROAS.
Acquisition prospecting
Холодные аудитории и lookalike для масштабных тестов.
Campaign Set Up
Step 1 of 4| Audiences | Funnel stage | Type | Campaign name | Campaign Objective | Budget type | Campaign Budget |
|---|---|---|---|---|---|---|
| 1 | Acquisition Prospecting Lookalike Campaign | 52/128 | Budget is set on ad set level |
Select the Ad Creatives
Your selected audiences
Creative #1
ROAS, CTR, thumb-stop va spend metrikalari bo'yicha saralash.
Creative #2
ROAS, CTR, thumb-stop va spend metrikalari bo'yicha saralash.
Creative #3
ROAS, CTR, thumb-stop va spend metrikalari bo'yicha saralash.
Creative #4
ROAS, CTR, thumb-stop va spend metrikalari bo'yicha saralash.
Set Up the Audiences
Choose Locations
Language, geo va exclusionlarni alohida saqlash mumkin.
Recency
0-3 kun “hot window”, 3-30 kun esa pastroq frequency bilan.
Lookalike percentage
Tavsiya: 0-5% dan boshlang, keyin scale qiling.
Conversion + Budget
Summary & Launch
When to launch
Launch now yoki schedule (midnight / custom time).
Naming structure
Account label + Audience + Placement + Age + Gender + Location.
Target multi-network scope
Winning audiences playbook (to'liq)
Asosiy prinsip: 76 ta preset bor, lekin hammasini birdan ishga tushirmang. Restaurant menyusi kabi — eng kuchli kombinatsiyalarni bosqichma-bosqich test qiling.
Acquisition prospecting
- Infrequent/Occasional/Frequent silver-gold-platinum customer lookalikes
- Low/medium/high AOV visitors with low/high intent (infrequent/occasional/frequent)
- Category-specific purchaser lookalikes
- Category-specific low/high-intent visitor lookalikes
- Facebook/Instagram fans lookalike
- Video casuals/enthusiasts/addicts lookalike
- 10-sec ad watcher lookalike
- Website lead lookalike
- Super lookalike
- High-intent Android/iOS users
- Top-URL low/high-intent visitor lookalike
- Top-URL purchaser lookalike
- Interest targeting & audience mixes
- Broad targeting
- Deep browsers / medium-length browsers lookalike
- Top-event lookalike
Acquisition re-engagement
- Video casuals / enthusiasts / addicts
- Ad watchers (3+ sec)
- Instagram/Facebook fans
- Collection & Instant Experience ad engagers
Retargeting
- All visitors last 30 days
- High-intent visitors last 30 days
- All visitors 30-180 days
- High-intent visitors 30-180 days
- All / high-intent custom recency visitors
- Multiple visits (3+ in last 30d)
- Deep browsers / medium-length browsers
- Category-specific medium/high intent
- Top URL low/high-intent visitors
- Website leads
- Top events
Retention
- Basic retention (180 days)
- Fresh customers (10 days)
- Custom recency purchasers
- Reactivation (60-180 days)
- Top-URL purchasers
- Category-specific purchasers
AdSpectr vs Facebook Ads Manager (nima uchun bu section kerak)
- • AdSpectr'da preset audiences va exclusionlar oldindan beriladi.
- • AI lookalike segmentlar bilan sifat + hajm balansini yaxshilaydi.
- • Funnel stage'larni kampaniyalarga alohida ajratish osonlashadi.
- • Creative picker performance ma'lumotlari bilan ishlaydi.
eRFM model (detal)
- eRFM = engagement + recency + frequency + monetary value modeli.
- Order value segmentlari: Silver/Low, Gold/Medium, Platinum/High.
- Frequency segmentlari: Infrequent/Low, Occasional/Medium, Frequent/High.
- AI ushbu segmentlarni Meta pixel signaliga uzatib lookalike sifatini oshiradi.
Strategic caveat (important)
76 ta audience mavjud bo'lsa ham, hammasini birdan launch qilmang. Bu “menu strategy”: bosqichma-bosqich test qiling, budgetni tarqatib yubormang.
- Har funnel bosqichida 2-4 ta eng kuchli audience bilan boshlang.
- Winner topilgach keyingi audience'larni qo'shib boring.
- Budget va frequency nazorat qilinmasa tezda ad fatigue paydo bo'ladi.
Acquisition prospecting — what usually wins
Winning audience har doim 2 omilga bog'liq: Quality + Quantity.
- Lookalike of Video Addicts (95% watchers).
- Agar 95% yetarli bo'lmasa: Video Enthusiasts (75%) yoki Video Casuals (50%).
- Super lookalike (top-performing audience kombinatsiyasi).
- Niche prospecting from top URLs (eng muhim sahifalar visitorlari).
- Interest targeting & audience mixes (studio'da tayyorlangan interest setlar).
- Broad targeting (pixel data kuchli accountlar uchun).
Acquisition re-engagement
- Video Addicts / Enthusiasts / Casuals.
- Social Media Engagers (FB/IG page/ad engagement).
- Ad Viewers (kamida 3 soniya video ko'rganlar).
Retargeting best practice
72 soat “hot window”: user saytingizga kirgandan keyin 1-3 marta/kun ko'rsatish odatda eng yaxshi natija beradi.
- Custom recency visitors 0-3 days (aggressive retargeting).
- Custom recency visitors 3-30 days (frequencyni pasaytirib).
- 30-180 day cohort'larni alohida campaign/ad setlarda tekshirish.
Retention strategy
- Basic retention (180 days) — recurring purchase businesslar uchun start nuqta.
- Fresh customers (10 days) — upsell/cross-sell.
- Reactivation (60-180 days) — qayta faollashtirish.
Platform implementation checklist (kerakli qismlar)
Core
- login/register
- org/workspace/team
- RBAC
- billing
- audit logs
Integrations
- Meta Ads
- Google Ads
- Yandex Direct
- TikTok Ads
- LinkedIn Ads
- Snapchat Ads
- Pinterest Ads
- X Ads
- GA4
- Shopify/CRM
Sync engine
- OAuth
- token refresh
- scheduled/incremental sync
- backfill
- webhooks
- retry/error monitoring
Reporting + Metrics
- overview dashboard
- drill-down reports
- custom reports
- exports
- scheduled reports
- ROAS/CPA/CTR/CPM/CPC/LTV/funnel metrics
Automation + AI
- rules
- budget/bid changes
- alerts
- recommendations
- anomaly detection
- forecasting
- AI analyst chat